Why staging is a must.
WHY STAGE?
When it comes to the fast paced and competitive real estate market of Los Angeles, online presence for your property is CRITICAL. The best method to attract potential buyers and secure a successful sale is by showing a home that is professionally staged. Here’s why.
BOOST YOUR ONLINE PROFILE
Staging will boost your properties desirability and online presence. In this digital world, it’s all about grabbing attention and showcasing a lifestyle. Unprofessional photos of empty rooms - swipe right. Professional photos of rooms filled with stylish furniture attract more buyers because buyers can envision the lifestyle of living in your prime location.
Staging helps create a positive first impression and maximizes the visual appeal of online listings. Professional photographs and virtual tours of a well staged home can significantly enhance its online viewing appeal and attract a larger pool of potential buyers. Staging ensures that the property stands out among the vast sea of listings and encourages potential buyers to schedule in person visits.
PROVIDE A VISION FOR THE BUYER
Staging is an art form that strategically transforms a space into a welcoming and enticing environment, accentuating the selling features of the property.
Empty or cluttered spaces make it challenging for buyers to envision themselves living in the property. A well staged home brings the property to life, allowing buyers to imagine their own furniture, belongings, and personal touches in the space.
INCREASE PERCEIVED VALUE
Professionally styling and furnishing a property showcases its best features and increases perceived value. In Los Angeles where the real estate market is highly competitive, staging highlights your properties' unique characteristics while showcasing its potential, thereby increasing the perceived value. With a wide range of properties available for sale, it is essential to make a property stand out from the rest.
CREATE AN EMOTIONAL APPEAL
Create an emotional connection with the property. By creating a visually appealing and inviting atmosphere, staging helps buyers form an emotional connection with the property which can significantly impact their decision making process. Through carefully chosen furniture artwork, lighting, and decor. staging can transform a vacant property into a model home that exudes comfort, elegance and style. Buyers are more likely to spend more time exploring a property when captivated by the ambience and when given an environment to mentally picture themselves living in the space. This emotional connection can lead to a sense of urgency driving buyers to submit offers quickly, which can result in a faster sale, and potentially even multiple offers.
THE UNIQUE LOS ANGELES LIFESTYLE
Staging allows for the creation of specific lifestyle narratives that resonate with the target buyer. Los Angeles is known for its diverse neighborhoods and unique lifestyles, and staging can help tailor the homes presentation to appeal to a particular demographic whether it’s showcasing a trendy urban lifestyle in downtown LA, a relaxed beachside vibe in Santa Monica or an artsy atmosphere in Silverlake, staging can bring these lifestyle elements to life thereby attracting buyers who identify with these lifestyles and desire these experiences.
According to the Real Estate Staging Association (RESA) Home Staging Guide:
In a 2021 survey, staged homes sold 9 days faster than those that were not staged.
A 1.3% investment in staging yielded a 7.9% over list return on investment
Read the guide here.
